Analysing social media campaigns of a band/musician

Analysing social media campaigns of a band/musician 

It is very important for modern day artists/bands to have active social media platforms where they can promote and release their new albums, singles, merchandise and connect with their fans. There are many ways of doing this, including creating an Instagram page or a twitter account for promoting, and a soundcloud, spotify, youtube or Apple Music account to independently release their music. 

Connecting to fans creates a more meaningfully relationship between the artist and their audience, encouraging more people to buy and share what they put out, making their audience grow which is almost like free advertising. 

How do you grow your audience and connect to fans?

-One way is by putting in effort into your social medias so they can reflect you as an artist: creating an aesthetic/colour scheme/ making sure all artwork and photos are the right dimensions and sizes for the app

-using hashtags also gets more people to see what your posting 

-Keep followers updated with regular posts and stories about whats coming; countdowns can create excitement 

-Make links and videos easily accessible for audiences by keeping them in the account's bio's and reminding fans where they are with posts

-replying to comments, hosting live videos and talking to people create a more intimate and personal relationship 

-Finally, music videos on Youtube are a great way to create a star image, and for fans to know what your music is about. They also get a sense of the artist's personalities and who play what instrument etc...

Do's and Dont's of making a music video

Do's and Don'ts of making a music video

Today I watched one of our teacher's, Luke's video where he gave us some tips for our music videos before we start planning them over the summer. He went through what to do and what not to do in order to make a successful music video idea.


-Firstly, he started with explaining that we need to to act like we're a company, rather than think of this task as something for school, and it will be more professionally done. 

-We need to include three elements for our new video: could be performance, lip sync, narrative, documentary footage of the band, social issue, dance break 



-Having at least three of these options mean we can go through these and create something exciting, that will hold attention for the whole video while creating a rhythm to it

- With a performance: audience wants to see who does what, who's in it, what's happening (who plays which instruments, who's the people in the band, what the genre is etc...)
-can be anywhere but within reason, very towards the camera

-lip sync you can be anywhere, doing anything
-whats the band like? whats the genre? what are they representing?
-shooting a band means its easy to get lots of footage: of them all separate and together 

-with a narrative, don't be too literal with the lyrics
- and the colour, wardrobe, set and mood should all work together and not juxtapose 

-dont choose something that's really well known because you're setting yourself up against very powerful band and record labels, with an existing fanbase 

-you also might subconsciously recreate what has already been made
-and it would be harder for people to believe it's your artist singing it
-dont choose something you really like as you'll run out of ideas straight away 

-treatment: is a moodboard with a bit of writing: get a bit more of a feel and mood where you can picture vaguely the aesthetics and how its gonna fit together 

And the last tips were:

-do something simple and creative
-dont need a huge budget to be creative, think around the proboems
-restrictions can be good for creativity