Draft campaign 2

Today in the lesson, our group got together one final time to give feedback on all of our products. This was our last notes on each others work, which means these are the very final details we would all be sharing.

The digipak (me)

Here is an audio recording of the feedback my group gave me today:

The digipak i presented:

What they liked:
-how the boys are looking up at board on back cover, as it looks like they're reading the track list

-how the heads over lap with the box is a cool feature

-they also liked how the logo was where the CD was

-the inside left photo of the boys on the floor is great because it shows their personalities and a close up of what they really look like (perfect for our target audience of teenage girls)

-the font of the logo on the front really complemented the genre and their star image

What should be added/changed:
-the colour and font for the track list should be different so it's easier to read 

-maybe a different colour box to make it look a bit more clean and bright

-time stamps need to be smaller and in brackets so it doesn't look like the numbers are a part of the song 

-the numbers of songs could be different colours

-bar code should be on bottom right

-move the producer line so it can be seen better and isn't covered

-change the colour of the logo to match the front cover to the muted yellow for consistency 

The editing (Gabi):

What we liked: 

-matches the energy really well, doesn't stay on the same scene too long but isn't too chaotic

-easy to follow

-good compositions and variety of different shots

-somehow edited the drum logo because there is a bit of paper that wasn't trimmed off

-changes to the second at a good time, not too early/not too late

-the drum fill worked really well

-the girls dancing in front of the projections coming in later than last time is better because then not all the shots are used too quickly and it stays interesting 

What could be changed/added:

-opening scene was a bit too long

-get rid of bars in some shots 

-more shots need to be grouped together: like the closeup of the guitar and then the face of the guitar player so the audience can start to recognise who plays what 

-check that the drummer is playing the same as what's in the song and doesn't finish to late/early 

Social media (Chloe)

What we liked:

-loved how she stuck to the colour scheme because aesthetics are quite an important element for our band 

-the profile being the logo works really well with our genre 

-the captions for the post are really engaging with the audience and builds excitement 

-the meet the band feature is a great way to get to know the members, as it's a campaign for a new artist 

What could be changed/added:

-add some more videos that aren't just behind the scenes 

-maybe a few personal video messages from the band to connect them to their audience too

-add a bit more about the band in the bio: so people looking at the account know what they're looking at and what the bands all about

-or say about how theres an upcoming album, as social media is the best way to promote the music 

-link the website in the bio so it's easy for fans/visitors to find 

The website (Chloe)

Here is a video the website:

What we liked:

-how the extra writing and social media icons are white as it looks clean and contrasts/stand out against the colours of the banner and background image 

-the gallery looked really cool and showed behind the scenes and how the band acts more candidly 

-all the social medias link to the different apps

What could be changed/added:

-make the different pages bigger so they're easy to see and more people would click on them

-add the music video to the homepage 

-change the 'buy music' to store or shop to make it look more professional and like theres more to buy

-she could design some merchandise like jumpers or mugs or phone cases